Social Media

The Internationale Sommerakademie Collegium Musicum is a renowned international music festival, hosted by the Schönborn family at Schloss Weissenstein. Alongside its masterclasses, the festival focuses on orchestral and chamber music. The goal was to present the festival as both professional and welcoming to future participants. For Instagram, I continued the visual language the festival already used, following its existing guidelines for typography and colour, with a more contemporary touch.

I was responsible for the whole content strategy, from planning and the publishing calendar to the post design and the production and editing of the videos:

• Soloist videos: for a music institution, bringing musicians closer to the audience makes all the difference. So I created a weekly series of short portraits, which I scripted, filmed and edited. Each soloist talks about their artistic path and the works they will perform, with excerpts from the pieces woven into the edit. This gives the people on stage a more personal, human side.

• Participant posts: the festival brings together musicians from all over the world, and this exchange is an essential part of it. Yet when watching a large orchestra, the audience rarely knows who each musician is or where they come from. So I created a series introducing every participant, organised by orchestra section, with name, nationality and instrument. It brings the musicians closer to the audience and shows the festival's international character to anyone thinking of applying for future editions. I also edited the photos so they would work within the post design.

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